Background:
Zinc wanted to introduce its new brand ambassador, Anya Geraldine, for the Lemon variant with a launch campaign that stood out from the crowd—something unique and buzzworthy.
Solution:
Anya Geraldine, a popular influencer known for her captivating single-lady love stories, provided the perfect insight to spark conversations.
Building on her public persona, we orchestrated a creative stunt: Anya was “spotted” in a minimart buying Zinc Shampoo alongside a mysterious man. A micro-KOL captured the moment, triggering curiosity and speculation.
This candid, relatable setup encouraged people to share the picture of Anya holding Zinc Shampoo, amplifying the campaign organically.
Results:
10,752,915 impressions through KOL activity
20+ news articles coverage
Task
Create unique and buzzworthy launch campaign.