Background:
How do you create a buzzworthy launch for Merz’s Ultherapy with the allure of three Korean stars as brand ambassadors—without them attending in person? The stakes were high, and the challenge grew as the event’s location was set in the outskirts of Jakarta, far from the city’s bustling media hub.
Solution:
We crafted a compelling press conference that brought the stars’ presence to life through strategic storytelling and immersive branding. Highlight reels, personalized messages from the ambassadors, and interactive product demos ensured a dynamic experience that resonated with attendees. To overcome the geographical barrier, we prioritized personalized outreach, logistical ease, and exclusive content access for top-tier media.
Results:
15 media outlets, 20 articles, with 65% featured in tier-1 publications.
IDR 1.8 billion impact value
9x ROI
Task
Create a buzzworthy launch for Merz Ultherapy without the presence of its brand ambassadors