Our Works

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November 17, 2022

Indomie X PUBG Mystery Air Drop

Background:   To commemorate Indomie’s 50th anniversary, Indomie want to connect with key communities, one of which is the gaming community that has 50M+ fans in Indonesia. But...
  • Strategy

    Advertorials, Influencers Marketing, Campaign Strategy

  • Design

    Art Direction

  • Client

    Indomie

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June 30, 2023

Be Queen For A Day With Good Day

Background: Good day wanted to introduce Dikta, a musician, as their new ambassador in a unique, conversation-worthy way that resonated with their young audience.   Solution:   Dikta’s charm and popularity...
  • Strategy

    Influencers Management, Campaign Strategy, Digital Activation

  • Design

    Art Direction

  • Client

    Good Day

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July 23, 2024

Celebrating Fun with #GenerasiCeria

Problem: In an increasingly competitive children’s personal care market, Kodomo aimed to reinforce its position as a market leader. The goal was to remain top-of-mind for consumers...
  • Strategy

    Social Media Management, Digital Activation, Influencers Strategy, Data Analytics, Video Analytics

  • Design

    Art Direction

  • Client

    Kodomo

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December 1, 2019

Chocodrink

Trusted to strengthen Chocodrink position in the digital world, known as a drink that is suitable as a sweet reward for young people. Crimson has been...
  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

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January 16, 2023

Explore Cooking and Delicacy Festival with #SiPalingMaster

Background:   Kecap Sedaap, a renowned Indonesian sweet soy sauce brand, has been our valued client for a few years. Our partnership encompasses campaign planning and execution, social...
  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Kecap Sedaap

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September 4, 2019

Zinc Instagram Hijack with Andrew White

Background:   Zinc wanted to spark conversations among its shampoo’s active audience. But how could the brand create an idea bold enough to trigger engagement and stand out...
  • Strategy

    Digital Activation, Campaign Strategy, Influencer Management

  • Design

    Art Direction

  • Client

    Zinc

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January 1, 2018

Ciptadent

Challenged with a mission to rejuvenate the Ciptadent image, we successfully transform Ciptadent into a more modern brand, that supporting modern moms from many segment of...
  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

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