Background:
Good day wanted to introduce Dikta, a musician, as their new ambassador in a unique, conversation-worthy way that resonated with their young audience.
Solution:
Dikta’s charm and popularity among girls gave us the perfect starting point. We leveraged this insight to craft a campaign that felt personal and engaging.
We launched a video showing Dikta getting close to an unknown girl, sparking a flury of curiosity and chatter among his fans. This buzz inspires us to take it a step further–offering his fans the chance to turn their dreams into reality by participating in Good Day Coffee’s activities to win a date with Dikta. This version highlights the storytelling while keeping it concise and engaging.
Results:
22.000.000+ Reach
104.000.000 Impression
2.645.000 Engagement
Task
introduce Dikta, a musician, as their new ambassador in a unique, conversation-worthy way that resonated with their young audience.