Problem:
In an increasingly competitive children’s personal care market, Kodomo aimed to reinforce its position as a market leader. The goal was to remain top-of-mind for consumers while strengthening the brand’s image as one that genuinely cares about the well-being of both parents and children.
Solution:
To achieve these objectives, we created a digital campaign #GenerasiCeria. We created a digital activity where we invited the audience to share their loved ones’ happy faces with others through “add yours” features on Instagram. We also collaborate with relevant KOL to increase engagement and reach of the campaign.
Results:
6.564.244 Impression
4.303.127 Reach
1.367 New followers
57.066 Engagement
985.003 Views
21,63% Engagement rate
Task
Create digital campaign to reinforce Kodomo position as market leader and strengthen Komodo’s image as a brand that genuinely cares about the well-being of both parents and children.