Background:
Chocodrink was set to launch its largest digital activity yet, featuring an extraordinary prize: an unforgettable trip to Belgium with Chocodrink. The question was clear—how could we generate massive awareness and excitement in the most efficient way possible?
Solution:
A prize of this magnitude deserved more than just an announcement; it required a strategy that would ignite curiosity and drive conversation. The approach needed to captivate audiences and make them part of the story.
We created ChocoNews, a vibrant, shareable news platform tailored for Chocodrink.
At its heart was President Chocowi, a charismatic fictional character designed to embody the brand’s playful essence. President Chocowi became the storyteller, delivering the news in a way that was entertaining, engaging, and irresistible to Chocodrink’s audience.
Through this creative approach, we turned a simple announcement into an interactive experience, ensuring the campaign captured attention, sparked buzz, and created a lasting impression.
Results:
1,945 Views
22,500 Impressions
0.412 Average Impressions CTR
Task
Generate massive awareness and excitement for Chocodrink digital activity