Background:
Launching a vegan skincare line in a competitive market requires cutting through the noise. For Erha’s Naturally Speaking, the goal was to create buzz and drive impactful media coverage. However, unexpected challenges arose, including last-minute cancellations due to bad weather and traffic.
Solutions:
We hosted an intimate skincare talk show featuring a Key Opinion Leader (KOL) and the Naturally Speaking brand team. To amplify the launch, 15 prominent journalists from lifestyle and general media were invited. Despite the hurdles, the event created an engaging platform to highlight the brand’s commitment to natural, vegan beauty.
Results:
Media Attendance: 15 journalists
Media Coverage: 15 articles, with 76% from tier-1 outlets
IDR 1.7 Billion Impact Value
13x ROI