Background:
To commemorate Indomie’s 50th anniversary, Indomie want to connect with key communities, one of which is the gaming community that has 50M+ fans in Indonesia. But how we can make a big conversation that showing a true gaming spirit and Indomie that fun to follow.
Solution:
We collaborated with PUBGM game to create an outdoor stunt to spark conversation amongst the community. We recreated a PUBG game signature item: The Airdrop box as an Indomie Airdrop. This mysterious box suddenly appeared in a public spot in the middle of Jakarta. It got attention and generated huge social conversation that something big was going to happen between Indomie & PUBG Mobile game.
Results:
10,752,915 impression from KOLs outreach
640.000+ Digital Reach
650.000+ Digital Impression
221% submission higher from initial KPIs
Task
Create an outdoor stunt to spark conversation amongst the community