Explore Cooking and Delicacy Festival with #SiPalingMaster

Background:

Kecap Sedaap, a renowned Indonesian sweet soy sauce brand, has been our valued client for a few years. Our partnership encompasses campaign planning and execution, social media management, and public relations strategy. Most importantly, we ensure that each campaign aligns with and delivers on the brand’s marketing and communication objectives.

In line with this commitment, we supported Kecap Sedaap’s flagship initiative, the #SiPalingMaster campaign as they wanted to engage and increase people’s awareness while showcasing the brand’s signature product, Kecap Sedaap Black Bean at the same time.

Solution:

To amplify engagement and build momentum in the lead-up to the #SiPalingMaster main event, we developed a series of digital activation initiatives. These included:

• A photo competition to encourage user-generated content
• An Instagram Live session to officially launch the campaign
• A targeted digital campaign to maintain excitement and drive awareness

Through these integrated efforts, we successfully enhanced visibility and audience participation for #SiPalingMaster campaign.

Results:

1.067 New Followers (September – October 2023)

50.887 Impressions

45.089 Reach

2.754 Engagement

6,10% Engagement Rate