Background:
Red Asia Inc. embarked on a bold mission: to launch Red AI for Indonesia, a groundbreaking initiative to democratize AI technology for enterprises across all sectors. The challenge was turning this ambitious vision into a story that resonated with diverse audiences and captured media attention.
Solutions:
The journey began with a press conference featuring Red Asia Inc.’s innovators and digital and AI observer Nailul Huda. The event explored AI’s untapped potential in Indonesia, sparking intrigue and positioning the initiative as a key topic in the tech world.
We invited 30 journalists, achieving 70% attendance. The room buzzed with curiosity, as AI’s transformative potential captivated attendees. For those unable to attend, a press release ensured the story reached wider audiences.
Results:
The initiative exceeded expectations with:
33 journalists attending and 74 media articles, 40% from tier-1 outlets.
IDR 8.4 billion impact value
18x ROI
Task
Captured buzz and media attention for RED AI for Indonesia launch